A CALL FOR CONCEPTS
Bloomingdales was looking for some fresh new marketing ideas so our agency suggested a mobile interstitial targeted towards their female skewing audience. We wanted women to be able to shop the catalog straight from the ad, providing a seamless transition and easy to read CTAs.
THREE DIFFERENT IDEAS
We provided 3 different concepts ranging from incredibly easy to navigate and implement to a robust and complicated parallax animation. All 3 provided a targeted audience and geo-located call to action which would result in higher engagement and purchasing. The client was thrilled and bought into the program.