EDUCATING THE MARKET
Healthy Blue was a new Medicaid provider in Missouri and we were able to culminate 3 years of back end and UX prep work into a modern and user friendly website for new members. Utilizing an updated code base and recently standardized components allowed me to work with Content Strategy to create a clear flow from start to finish.
EMBRACING VISUAL DESIGN
Placing a focus on the user journey, I utilized plenty of white space and iconography and worked with the copy writer to ensure the information was written in a scannable and easy to digest format. The site was widely praised by stakeholders, the state and had an increase in user satisfaction based on our survey results and SEO data.